Directing an ecommerce product shoot at a work table

Services

What we do. Eight services, one plan.

Meta, Google, and TikTok advertising. Creative strategy and production. Landing pages, offers, email, and SMS. Tracking, forecasting, and the marketing calendar. Each service below is described the same way: what we do, what you receive, and what it affects.

Sold asOne engagementnot a menu

What we do

The eight services.

Each one is available on its own. They work best together, because the ads, the pages, and the email all run off the same plan and the same budget.

  1. 01

    Meta, Google, and TikTok advertising

    What you receive

    We plan and buy the media, set the budgets, and manage the ad accounts day to day. Every budget move is written down with its reason.

    • Account structure and campaign management
    • Media buying and budget management
    • Weekly budget notes in writing
    What it affects

    This sets what a new customer costs and how quickly you can raise spend.

  2. 02

    Creative strategy

    What you receive

    We read your reviews, support tickets, and surveys to find what makes customers buy and what almost stops them. That research becomes the angles and briefs behind every ad we make.

    • Customer and competitor research
    • Ad angles and creative briefs
    What it affects

    This determines which argument your ads make next.

  3. 03

    Creative production

    What you receive

    We produce the ads themselves: statics, video, UGC, and photography. We write the briefs, source the creators, and direct the shoots and edits.

    • Static and video ads, cut per placement
    • UGC creator sourcing and direction
    • Photography and production direction
    What it affects

    This sets how many ads you can test each month and what each one costs to make.

  4. 04

    Landing pages and conversion

    What you receive

    We build the pages your ads send people to, matched to the ad that brought the click, then improve them through structured tests against paid traffic.

    • Page builds and revisions
    • Test results in writing
    What it affects

    This affects how much of your paid traffic actually buys.

  5. 05

    Offers and merchandising

    What you receive

    We work on what is actually for sale: bundles, pricing, shipping thresholds, guarantees, and launch offers. Tested against real traffic rather than guessed.

    • Offer and price tests
    • Bundle and threshold recommendations
    What it affects

    This moves average order value and the profit on a first order.

  6. 06

    Email, SMS, and retention

    What you receive

    We build the flows and campaigns that bring customers back: welcome, abandoned cart, reorder, and winback, across email and SMS, using the same research as the ads.

    • Core flows across email and SMS
    • Campaign calendar and sends
    What it affects

    This raises repeat purchase, which sets what you can afford to pay for a customer.

  7. 07

    Tracking and attribution

    What you receive

    We set up pixel and server-side tracking, remove duplicate events, and reconcile platform numbers against your store and your bank.

    • Server-side tracking setup
    • Monthly reconciliation against store and bank
    What it affects

    This determines whether the numbers behind your spending choices can be trusted.

  8. 08

    Forecasting, test planning, and the marketing calendar

    What you receive

    We turn your revenue target into the numbers it requires: spend, conversion rate, order volume, repeat rate. Planned work goes on one calendar with a ranked list of tests.

    • Quarterly forecast
    • Ranked test list
    • One marketing calendar
    What it affects

    This sets what gets worked on next and what waits.

One marketing calendar
  1. 01 Work in market
  2. 02 The numbers
  3. 03 Notes in writing
Email, SMS, and retention
  1. 01Welcome
  2. 02Abandoned cart
  3. 03Reorder
  4. 04Winback

How it runs

Every week, three things land.

01

Work in market

New ads, page tests, and email sends go live on one calendar you can see.

02

The numbers

Spend, revenue, and margin in one report you can read in five minutes.

03

Notes in writing

What we scaled, what we stopped, and what launches next, with the reasons.

Poor fit, said early

When you should not hire us.

Some situations are not ready for paid growth. If any of these describes you, the call is still useful: we will tell you what we would do instead.

Nothing has sold yet.

Paid traffic is an expensive way to find out whether people want the product. Get your first orders another way. The call can still point you at what to fix first.

The numbers are off limits.

Everything we recommend is based on margin and cash. Without real numbers we would be guessing with your money.

The margins cannot fund ads yet.

If the price, cost structure, or offer needs fixing first, buying traffic only makes the problem bigger. We say so on the call.

You need a guarantee.

We can tell you what we expect and what it will cost to find out. Anyone promising a specific result before seeing your account is guessing.

The next step

Which of these do you need first?

That is what the strategy call is for. We review your store before we meet, then walk through where we would start and why. Book a strategy call